GrowIt

Seamlessly care for your houseplants

Personal Project ยท August 2023


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Context

We tend to spend more and more time indoors with each passing year. Covid-19 has accelerated this trend, as the concept of remote work has become increasingly available and accepted.

While there are numerous benefits to working from home, it also presents new challenges, many of which are related to our mental health. One effective way to address this issue is by incorporating plants into our indoor environments.

Indoor plants are pretty popular: 7 in 10 millennials call themselves a plant parent. Yet the average plant parent has killed seven houseplants. Others often worry they will not be able to keep them alive, preventing them from purchasing one.

Main benefits of houseplants

reduce stress levels

boost productivity

improve the quality of indoor air

*Based on the following studies: 1, 2, 3, 4

Goal

Facilitate the care of houseplants to encourage their inclusion in homes.


Problems


User Needs


Solutions

1

Search by name or scan a plant to identify it and easily access info, care tips, and recognise diseases.

2

Organised 'My Garden' section to easily view all plants.

3

Plant care reminders.

4

Garden expert chat.


User Flow

User flow

Wireframes & Wireflows

Wireframes

Style-guide

Growit style-guide Growit style-guide

User Testing

An observation of the natural interaction of users with the app, followed by an interview, allowed me to identify several points of improvement. The following are the major pain points and the changes I implemented accordingly:

MyGarden Before MyGarden After
Scan Before Scan After
Care reminders Before Care reminders After

Final Design

Home tab includes an easy access to Search, Care Reminders, and discovery articles.

MyGarden enables you to organise your plants in personalised spaces and easily keep track of their care and growth.

Scan features allows you to quickly identify a plant and learn more about it.

A chat with a Grow Expert will help you figure out what's wrong with your plant and set up a treatment plan.


Reflections


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